“the best art directors and designers in the business, in my opinion, understand the balance between fine art and the art of selling. they’re pragmatic artists. that’s Barb. she has always done great work without losing sight of the fact that it has to be effective. can’t just be “pretty.” it has to work; get results. she’s dedicated. she’d dependable. she loves what she does. i never thought i’d have to spell things out in a reference like “she’s on time, she works hard, she goes the extra mile,” but i do because so many newbies don’t do the things we assumed were part and parcel of having a job. our first day of work management told us told “we’re going to teach you how to be a professional.” though we don’t hear that much these days, it’ll be the first thing you think of when you work with Barb.”